Sweepy started as a proof of concept, but quickly became a real iOS app with daily active users.

I used AI to build it with no prior Xcode experience. I leveraged Claude Code for most of the project, used Gemini and Antigravity for code reviews, and spun up the landing page with Cursor. For branding, I hand-drew the mascot, had Gemini convert it into an editable SVG, and refined it in Figma. I also experimented with different prompting strategies and found a workflow that worked especially well. In just two weeks, I built and shipped Sweepy.

Sweepy is a native iOS app built for NYC drivers who park on the street. It saves your exact parking spot, tracks alternate side parking schedules for your block, sends reminders before street cleaning hits, and alerts you instantly when the city suspends rules. Designed and built from scratch, concept to App Store. Free to download in the iOS App Store.

In the end I learned a lot about the capabilities AI unlocks. But it is not without its limitations. With JavaScript, PHP, and HTML experience, I got this iOS app 90% of the way there. The last 10% could have been solved if I had prior experience in iOS application development and architecture. That last 10% took most of the time and was the biggest source of frustration. AI is powerful, but without the right person at the helm, you can burn tokens and create technical debt.

As Quill's Creative Director, I led the creative vision for this large B2B office supply company, overseeing all aspects of brand expression across print, web UX, packaging, and both paid and organic social media. I developed podcasts, dynamic email strategy and crafted engaging experiences that brought a more approachable voice and playful energy to the brand. My leadership played a key role in shaping successful brand awareness campaigns, elevating Quill's presence in a highly competitive market.

This reel highlights my contributions as Associate Creative Director at New Engen and Director of Production at Newhouse. I led impactful paid social campaigns across a variety of brands, and managed creative projects for high-profile entertainment clients like Universal Pictures and Discovery Channel.

To grow the subscriber base for BET's video-on-demand service, we transformed top-tier content into compelling digital ads. I researched hours of programming and collaborated closely with the brand team to craft engaging montages that resonated with fans, driving both awareness and subscriptions.

I collaborated with the Discovery+ brand team to create original YouTube series, how-to content, and narrative ads. Our approach effectively united over 20 programming brands under one cohesive marketing strategy, driving engagement and showcasing the full breadth of Discovery+ offerings.

Hi-YAH! is the go-to streaming platform for martial arts and Asian action films in the U.S. To generate excitement and showcase the depth of their catalog, we crafted a high-energy trailer for use across all channels. Collaborating with a music producer, we created an original track incorporating iconic fight scene sound effects, seamlessly syncing them with dynamic editing to amplify the action.

I created social media videos for Halloween Kills (2021), a horror sequel. The challenge was to revitalize a long-neglected franchise by developing a cohesive marketing campaign that resonated with the target audience. We focused on what was fresh and exciting in this installment, steering clear of previous sequels to bring new energy to the brand.

Created internal video for Gillette Labs showcasing the successful launch of their heated razor.

Partnering with Speedo, we developed social ads designed to drive sales and expand their audience while staying true to their core community of competitive swimmers. Balancing product-focused messaging with engaging, playful content, we crafted a diverse range of ads that highlighted Speedo's performance-driven innovation and brand values through dynamic visuals.

For SKYN, a brand specializing in condoms, lubricants, and personal massagers, our team developed paid social ads that spoke directly to the right audience, while navigating the platform restrictions surrounding this category. We crafted clever workarounds and carefully worded copy to effectively communicate product benefits, resulting in a campaign that was both engaging and compliant.